The opening of the Grand Egyptian Museum

Thirty Degrees North (TDN) was honored to serve as the guardian of the narrative for the historic opening of the Grand Egyptian Museum (GEM). We masterminded a global media campaign of unprecedented scale, through high-level collaboration with the world’s most influential news organizations, including CNN, BBC, Reuters, ABC, NBC Universal, France 24, and the Associated Press. By facilitating on-site reporting and high-impact interviews directly from the heart of the GEM, TDN ensured this once-in-a-century milestone received comprehensive, worldwide exposure. In addition, TDN managed the live broadcast of this one-of-a-kind opening for the global audience.